A New Ad Campaign for Kaiser Permanente, that highlights the advantages of health information technology – NYTimes.com

A New Ad Campaign for Kaiser Permanente – NYTimes.com – One television spot, called “Small Stuff,” focuses on the Kaiser successes, like “getting hypertension under control for over 80 percent of our members.” Another spot, called “Patient Info,” focuses on electronic health record technology and shows patients waiting to see their doctors and trying to answer questions.


Ted Eytan, MD