It’s not a secret – I like to take pictures and I like innovation safaris 🙂 .
With that in mind, the tweets below caught my eye.
I decided to do what I enjoy while perusing the aisles of the grocery store to visualize American Heart Association’s Heart-Check. I think there’s truth in both tweets.
My results are below. They include
- products that used to have the Heart-Check seal but no longer do,
- products that have the Heart-Check seal, some healthy, some not – there’s still sugar-sweetened cereals with the seal
- products that don’t have the AHA seal but an AHA-like seal placed by food manufacturers, which stretches credibility in my mind and causes confusion (Chocolate Cheerios?)
- Other products whose packaging was amusing in terms of subtle health claims/non-claims
- Why is “Heart Wise” orange juice without the seal, but non “Heart non-Wise” orange juice with it?
Click to enlarge to see the food labels. Originals posted on Flickr, which you can access here.
The American Heart Association has made its criteria and food lists available on its web site.
The American Heart Association (AHA) puts their seal of approval on sugar coated cereal for children. Common sense question: Do you think Chocolate Cocoa Puffs, Lucky Charms, French Toast Crunch and Trix are heart healthy? Bought and paid for!#ProfitsBeforePeople. #Foodsanity pic.twitter.com/mVlCZA2Edg
— Dr. David Friedman (@drdavidfriedman) February 2, 2018
You’ll be happy to know Cocoa Puffs, Lucky Charms, French Toast Crunch and Trix haven’t carried the Heart-Check mark for more than a decade. As nutrition science has evolved – including research around added sugars – so have our certification requirements.
— American Heart Assoc (@American_Heart) February 2, 2018