I am having a conversation with my colleagues in the Kaiser Permanente Colorado (@KPColorado) region in August about communicating in the era of social media, so an update of the latest data of internet and social networking adoption is called for :). Luckily, the data is easy to get, easy to trend, with a trip to the Pew Internet & American Life Project (@pewinternet).
The chart above has the latest published data, from February, 2013, based on surveys done in December, 2012. (see: Pew Internet: Social Networking (full detail) | Pew Research Center’s Internet & American Life Project)
So what’s new?
- There are more Americans using the Internet, it’s now up to 85 % across the population, mostly because it’s 56 % in people age 65+
- There’s a slight flattening of adoption curve, meaning the generations are starting to resemble each other more in their use of social networking sites
- As the PewInternet team points out, Twitter use has doubled since November, 2010, but it’s still only 16% across the population – not that many people as one might think
Remember, these numbers are adjusted
To look at these numbers from a health care perspective, you have to look at total population users of social networking and twitter rather than % internet users, as these are reported. The methodology of how this is done is in the 2nd slide of this deck. It mostly affects the more mature generations, since 98% of people age 18-29 use the internet now.
Trends from 2005 – 2013 – in slides below
Enjoy, feel free to use, and thank you Pew Internet and American Life Project!
14 Comments
RT @SusannahFox: Social media adoption across the generations – new charts by @tedeytan using @pewresearch data: http://t.co/JSw8gdsLBy
Interesting usage pattern MT @tedeytan: Post: Social media adoption across the #generations (charts) 2013 update http://t.co/XdMduJopMw thx
RT @Lilly_COI: Interesting usage pattern MT @tedeytan: Post: Social media adoption across the #generations (charts) 2013 update http://t.c…
Social media adoption across the generations (charts) – 2013 update http://t.co/pTzydStih1
RT @Berci: Social media adoption across the generations (charts) – 2013 update http://t.co/pTzydStih1
RT @Berci: Social media adoption across the generations (charts) – 2013 update http://t.co/pTzydStih1
Important data to share RT @Berci: Social media adoption across the generations (charts) – 2013 update http://t.co/yWpqF2mFJ7 #hcsm
RT @rsm2800: Important data to share RT @Berci: Social media adoption across the generations (charts) – 2013 update http://t.co/yWpqF2mFJ7 …
RT @rsm2800: Important data to share RT @Berci: Social media adoption across the generations (charts) – 2013 update http://t.co/yWpqF2mFJ7 …
RT @rsm2800: Important data to share RT @Berci: Social media adoption across the generations (charts) – 2013 update http://t.co/yWpqF2mFJ7 …
@familydocwonk maybe for our talk? RT @Berci: Social media adoption across the generations (charts) – 2013 update http://t.co/TcEsA76GQ5
RT @Berci: Social media adoption across the generations (charts) – 2013 update http://t.co/pTzydStih1
RT @rsm2800: Important data to share RT @Berci: Social media adoption across the generations (charts) – 2013 update http://t.co/yWpqF2mFJ7 …
How much will #socialmedia infiltrate #healthcare? “Social media adoption across the generations” http://t.co/mYwdBrHyBn via @tedeytan #hcsm