The changing penetration of social media across the generations (graphs) – 2011 Update

The researchers at the Pew Internet & American Life Project ( @PewInternet ) always seem to produce useful data at just the right time for me. Actually I just think they are always publishing useful data…

This post contains updated graphs of social network site use across the generations, from 2005 – 2011.

I transformed the data for these, from “% of internet users who use …” to “% of all people who use…” – Even though it is impressive that 33 % of internet users over the age of 65 use social networking sites, if you do the math this is 13 % of all baby boomers.

You’ll notice a flattening of the gradient from GenY through to Baby Boomers since 2010, as it appears social networking use is more and more equivalent to just “using the internet.”

Click on the first image to go through them as a slideshow. Enjoy.


Ted Eytan, MD