Crowdsourcing Technology Demo Day – Social Media in Health Care Delivery, at @KPGarfield

Point to Point Communication

“Point to Point Communication,” Image Courtesy Regina Holliday. (View on (Blog post)

My colleague Aaron Hardisty (@aaronhardisty) at @KPGarfield tells me I am not asking for the undoable, I am just being future oriented, which is the goal of technology demo days….

On the heels of our publication about the potential for social media in the health system, we now have an opportunity to see what’s possible through the vehicle of monthly technology demo days at the Sidney Garfield Center for Innovation in Health Care.

We’ve already invited the nice folks at (@curetogether) to demo, looking for up to 5 more organizations to demonstrate what they’re working on and how they could be integrated into care delivery. Any suggestions? Post them in the comments, let’s make this a discussion.

Technology Demo Day – Social Media in Health Care Delivery
Sidney Garfield Center for Health Care Innovation
September 15, 2011

Technology demonstrations are held monthly at the Kaiser Permanente Sidney Garfield Center for Health Care Innovation, in San Leandro, California.

The events bring togther external vendors and thought leaders to demonstrate 5-6 technology approaches that could enable the excellence of an integrated, non-profit, care delivery system in the next 2-5 years.

September 15, 2011’s Technology Demo Day is “Social Media in Health Care Delivery.” We hope to learn how Kaiser Permanente’s members, dedicated physician groups, nurses and clinical staff, a comprehensive electronic health record and linked personal health record could incorporate social media to:

Connect patients more deeply with their personal physician and care team

Achieve greater effectiveness in the delivery of care to individuals and populations

  • Providing prevention services to more people
  • Managing chronic conditions more effectively
  • Enhancing decision support at the individual, family, and community level

Support greater understanding of effective, affordable care models for

  • future professional staff, in choice of their career
  • future patients, in choice of their health care
  • current patients and physicians/care teams, in prevention and treatment choices

The audience will primarily be Kaiser Permanente physicians, nurses, and staff with select experts in social media and health care invited to participate. Members of the media will be present and the event will be livetweeted – as is the case with social networking, this event will rely on community participation to make it all come together.



Is this where I rib you mercilessly for being 5 years behind the times, 2 years behind Geisinger & 10 years behind David Sobel? Or where I try to actually help 🙂

Seriously, what steps can we take to get KP over the hump of just looking at this stuff and to really integrate at scale the community & self management tools that David Sobel's been advocating all these years?

Oh Matthew,

I'm so glad we share the same planet, and I vote for you actually trying to help, the alternative just wouldn't be as much fun 🙂

I'm really glad you commented because it brings up a complementary perspective which is that there seems to be no shortage of siloed applications intended for health plans/health insurance rather than delivery of care – you know it's not that we haven't been looking.

see Susannah's comment linked to above about this issue:

Tell me what you see Geisinger's doing that's two years ahead and I'll take a look, that's a good start,


Hi Ted,

Our team at Planetree is doing training with a group of staff from a very large national integrated healthcare system. During the training we will be piloting the use of social media tools + networking to study perceived value/usefulness in leveraging innovation diffusion within and across healthcare systems. Would love to talk more about it with you.


Hi Ann,

What specific tools are you using? Please post in the comments,



Sounds like a great start, and glad you are pursuing this work!

Being where patients are, rather than have them come to us (as shown in Regina's beautiful art in the post) is important.

We'd favor technologies that support that concept, too, and are integrated into workflow/care delivery. Right now to use those tools, a doctor/nurse needs to go out there and use them, or as it has been said to me, "The Ted model doesn't scale that well." So what's the model approach that would allow what you are doing to scale to populations.

Looking forward to hearing about what you learn (please share!),


We hear over and over again that everyone (in healthcare) knows that they should be using these tools but they are not sure how. Piloting SM for knowledge diffusion with managers is our first step. The idea is to help them find their SM voice in a safe, not totally public way – at first and then grow from there.

Ted Eytan, MD