Fellow social media enthusiasts Jeff Benabio, MD ( @dermdoc ), Rahul Parikh, MD ( @docrkp ), Vince Golla ( @vincegolla ), Sara Stein, MD ( @sarasteinmd ), and I decided to enter the realm of writing in the peer-reviewed world to submit and eventually publish this article in The Permanente Journal. The Journal “advances knowledge in scientific research, clinical medicine, and innovtive health care delivery.” The Journal is also MEDLINE/PubMed Central indexed, which means that the article will reach mainstream medical professionals who do literature searches.
Why did we do it? Because we wanted to create an informational piece useful for medical/clinical leaders who wonder about the potential impact of social media, visible in vehicles they are used to (high quality peer-reviewed publications). In addition, we wanted to showcase some of the great thinking we’ve seen from colleagues like @htpotter @susannahfox @bobcoffield @seattlemamadoc @paulflevy @charleneli, also in this setting.
Because this is a journal that makes its articles accessible to all on the Internet, we invite you to use the piece as a conversation starter with your leadership (or yourself) around the “why?” and implications of engaging with the people you serve using interactive media.
Feel free to post thoughts in the comments, of course, and thanks to everyone at The Permanete Journal for their enthusiasm for sharing and informing about innovative practices in health and health care delivery.