Meet the Creator of @BPGlobalPR: PRSA

Meet the Creator of @BPGlobalPR: PRSA – A month after the explosion, an anonymous writer who uses the pseudonym “Leroy Stick” launched a Twitter account called @BPGlobalPR to air his grievances about BP’s response and poke fun at the oil giant. As of press time, the handle had 190,035 followers (compared with the verified BP social media team’s account, @BP_America, which had 18, 826 followers as of press time). The parody account’s bio states: “This page exists to get BP’s message and mission statement out into the twitterverse.” Due to the success of the account, which posts several updates each day, Leroy Stick is now selling T-shirts via StreetGiant as well.

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Ted Eytan, MD