Health Care Law Blog: AHLA Connections: Legal Implications of Health Care Social Media – A (dare I say) beautiful article / reference written by Bob Coffield about health care and social media.
A few things relevant to my situation that are worth repeating/thinking about in other organizations:
- The presence of an internal social network (at Kaiser Permanente, it’s called Ideabook – referenced in this presentation), helps to manage the stated concern about superiors and subordinates friending each other on public social networks. The internal social network creates a professional environment for colleagues to connect and share interests, and in the one that we use, there is no accepting or ignoring of requests – a colleague relationship is established on request automatically.
- The presence of a useful social media policy. Here’s a link to Kaiser Permanente’s social media policy. Several people have contacted me and asked if it may be copied / used by their organization. The answer is yes.
Thanks again to Bob and team for being interested in this topic and in keeping patients engaged and protected, two of the most important types of care we provide for patients.