Photo Friday: Return Expectations to the Upright Position

Return Expectations to the Upright Position

Speaking of giving patients access to their medical records, this week’s photograph is both a little grainy, and not taken in Washington, DC. This one comes from an iPhone and San Francisco, California, and is of an advertisement for Virgin America airlines, on Market Street.

I sort of follow (and fly) Virgin America because they have done a great job of meeting the expectations of customers in ways that other airlines have seemed unable/resistant to. Any customer would have expected or desired a power outlet at every seat 5 or 10 years ago.

As usual, there are a lot of analogies to health care. Patients and their families are a force of nature. They have high expectations of us, just as we do of them. Let’s make sure we meet theirs, because we can.


Ted Eytan, MD