The Great Trust Offensive – BusinessWeek

The Great Trust Offensive – BusinessWeek – In Reputation Institute’s latest Global Reputation Pulse study, ethics and transparency rose in importance to their highest levels ever. Good governance—characteristic of “a responsibly run company that behaves ethically and is open and transparent in its business dealings”—moved from the No. 4 driver of reputation in 2007 to No. 2 this year.

This is a nice article about how various organizations are working with their customers, transparently, to build trust, one of the most important assets they have. Sadly, there are no health care organizations profiled. What is yours doing to engender trust?


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