In what we have been affectionately been referring to as “operation rooftop” (as in, shout it from the… ), the Kaiser Permanente Social Media Policy is now viewable publicly at the KP Newscenter website. (updated to 2011 version, post edited 09/05/12)
I think this is great because
- The policy was developed in consultation with organizations inside and outside of health care, and can serve as a template for other health care organizations (many of whom are working to create these policies).
- The policy itself supports, rather than discourages, the use of social media in a responsible, organization-preserving way. This is a good direction, in my opinion, for an organization to take in thinking about social media use.
See what you think.