Presentation: Web 2.0 for Planning, Change Management, and Communication

The following presentation is an update to one I gave at the California Healthcare Foundation in 2007, and includes updated data and experience since then. I gave the presentation to staff at The Advisory Board, who produce the very useful iHealthBeat publication. iHealthBeat has just begun accepting user generated content to spur discussion. Please head over and write a few comments on the perspective pieces if you can.

Web 2 for Planning and Change Management - 08 Web 2 for Planning and Change Management - 09

Key changes since 2007:

  • Biog writing is slowing
  • Blog reading is increasing and plateauing across all age groups
  • General participation is increasing
  • Note the slight dip in news reading for Generation Y relative to blog reading

I like the Forrester Social Technographics approach, which place blog writing at the highest tier of participation. It seems that the Web2.0 ecosystem will come to resemble the human one – a small percentage of people will lead, a larger percentage will participate and follow, and a small percentage will not participate.

Thanks a ton, again, to The Pew Internet and American Life Project for making their data so freely available. I was able to find the magic Excel file with data meticulously categorized and trended on this page on the Pew Internet site. It’s a huge help. Here’s the full presentation. Click on any slide to see fuller size:


Lots to chew on here.

EVERYONE BE SURE TO VIEW SLIDE 4. IT TELLS A MASSIVE AMOUNT. It's two Pew/Internet slides that update Tom Ferguson's 1995 slides from Steal These Slides but vastly updated and "built out."

In essence, it shows that what DocTom foresaw has stunningly become reality.

Thanks for the link to the Groundswell series. Good stuff that I hadn't seen. But that link doesn't show the Forrester Technographics model, which is spelled out in this excellent 8-slide deck .


Thanks for pointing out the most meaningful piece for you! It makes a difference. I realize that even though the Pew Internet logo is on those images, I didn't provide discrete attribution, so I'll say here that those images came from a presenation by the Pew Internet & American Life project and have served me/us well for a very long time,


Terrific deck. I've just done four screen grabs and posted them into an email here at work. (Um, we don't have internal blogging yet… that's kinda the point of my note!) (Nor external blogging, nor… you get the picture.)

As usual, Ted, I am running to keep up!. Connections, rather that products and services, are key. It's no longer "power to the people': it's 'power IS people,' and we find each other in great webbing…lowering the barriers to connection…connection to our own potential…

Thanks, Ted, for citing our work so beautifully. That Excel chart is a hidden gem on our site. I have been on the phone many times with reporters or analysts, helping them to navigate to it so they can answer their own questions about women vs. men in banking online or what-have-you. There is always a pause while it downloads and then an audible gasp when the spreadsheet unfolds and they realize that all the Pew Internet Project's basic survey data from March 2000 to the present data is visible.

One note on the blog reading plateau (and dip among GenY users): we think that many people aren't differentiating between a "regular" site and a blog site these days. Blogs are becoming wallpaper technology, like messaging is for GenY users already. Did I hear the news via text or IM or Twitter or a blog comment? Who cares? Only an internet researcher.

Ted Eytan, MD