Beyond Blogs : Businessweek

  • Beyond Blogs : Businessweek – A refresh of Businessweek's landmark 2005 story about Social Media and businessweek. Interesting update: prediction of mass firings of employees who blog (being "Dooced") has not happened, with the exception of a few well publicized cases, like this one. Perhaps Web2.0 is subtly changing the expectation of transparency on the part of organizations and their customers – participation is becoming more of a norm.

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