The Mission of Southwest Airlines

From The Mission of Southwest Airlines. I flew Southwest from Oakland to Ontario yesterday, and I was impressed with the CEO’s apology in the Spirit magazine about recent events concerning Southwest’s maintenance policy. I was reminded of the mission of Southwest, which I admire so much, specifically the second part.

The Mission of Southwest Airlines

The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

To Our Employees

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

January 1988

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