Spirit of Innovation, as told by Apple, Inc.

I love this new ad, because it’s a bit of a metaphor for generational change and innovation within organizations. Sometimes it feels that innovators are moving at 10 times the pace of the normal beat of things. The joy of creating change is to present the face that is going at the same beat or just slightly faster, so others can join in.

Also, on the eve of MacWorld, I dug out one of my favorite quotes, from 2006:

“We have a lot of health-care customers and maybe 1 percent of a company’s research department is on Macs but they have 99 percent of the influence.” – Jim Murphy, practice manager for Strategic Computer Solutions, a Syracuse, N.Y.-based IBM partner.

Original source for the ad can be found here.

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Ted Eytan, MD