I am back in DC this time, and this photograph was taken at gate A1, San Francisco airport, and shows a VirginAmerica employee leading a mini US Open Golf Tournament at the gate before boarding. The gate area right before a transcontinental flight is probably the last place you expect to see community being created, but this was what was attempted yesterday. Just the fact that the VirginAmerica staff person stood in front of, instead of behind, the podium, says something about being as close to your customer as possible.

At the restaurant Slow Club in San Francisco, we were greeted with this notice when our bill arrived. I think this is a novel and interesting way to bring price transparency to health care. It’s especially interesting that in San Francisco, there’s probably more price transparency coming from this restaurant than from the industry itself (see the middle link from this post about that). I suggest that they go one step farther and publish the health care cost component of every menu item. This just may help spur more consumer interest in the accountable, affordable, evidence-based care system.

The other photograph is of a few jets from the airline people are tired of hearing me talk about, VirginAmerica.