The latest update of the well-received Kaiser Permanente Social Media Policy is now available online. Here’s the direct link: http://bit.ly/kpsmplcy – you can also navigate to it via the Kaiser Permanente Newscenter (@kpnewscenter), click on “About KP” and scroll down – it’s just above “Thrive Ads” (and watch those too, they’re really good).
The first 3 pages are written as an actual organizational policy, which is helpful. Starting on page 4, however, you’ll see a section that begins with “Kaiser Permanente Blogging Best Practices,” which has 3 pages of very useful, practical guidelines to using social media well. This includes crafting an appropriate disclaimer for blogs in which a person does not officially represent the organization (such as this blog). I consider this an example of an approach that promotes good communication rather than prevents communication at all.
Enjoy, please let me know what you think in the comments.
- Kaiser Permanente Social Media Policy now publicly available
- Now Reading: Health Care Law Blog: AHLA Connections: Legal Implications of Health Care Social Media
- Hopefully Reading Soon: Open Leadership, by Charlene Li
- Presentation: Why be Social (Media) – Kaiser Permanente Colorado – “Destination Leadership”
- Kaiser Permanente Case Study: @ the Intersection of Social Media, Reputation Management, and Customer Service by Vince Golla on Prezi