Photo Friday: Return Expectations to the Upright Position

Speaking of giving patients access to their medical records, this week’s photograph is both a little grainy, and not taken in Washington, DC. This one comes from an iPhone and San Francisco, California, and is of an advertisement for Virgin America airlines, on Market Street.

I sort of follow (and fly) Virgin America because they have done a great job of meeting the expectations of customers in ways that other airlines have seemed unable/resistant to. Any customer would have expected or desired a power outlet at every seat 5 or 10 years ago.

As usual, there are a lot of analogies to health care. Patients and their families are a force of nature. They have high expectations of us, just as we do of them. Let’s make sure we meet theirs, because we can.

Similar Posts:

• The Mission of Southwest Airlines
• Photos: The Virgin America Experience
• Presentation: Telling our Story: Using Web2.0 Tools to Maximize Health
• eClinicalWorks’ Raj Dharampuriya: ‘Our Goal Is to Make a Big Impact on Health Care Delivery’ – India Knowledge@Wharton
• The power of two: Random thoughts from a random guy