- New 2008 Social Technographics data reveals rapid growth in adoption – It will soon be no more remarkable that your grandmother reads a blog than that she reads email. Social content is going mainstream. Social content ranks high on search engines because it changes so frequently and gets linked to more often, so more and more online adults are becoming exposed to it, accepting it, and embracing it. If you’re a marketer, no matter what group of consumers you’re targeting, this means you must pay attention to the social world online.
But the future of social applications online will not include contributions from everyone, because not everyone has the temperament to create content. Don’t count on all your customers to contribute, and don’t believe that what you see online is representative of your whole audience. The shy among your customers are reading this stuff, but most of them aren’t ready to contribute, and won’t be for a while.
Archive for October 27th, 2008
New 2008 Social Technographics data reveals rapid growth in adoption
October 27th, 2008 | Popularity: 19% 0 comments | Leave a replyRSS Usage is Much Higher than 11 Percent
October 27th, 2008 | Popularity: 14% 0 comments | Leave a reply- RSS Usage is Much Higher than 11 Percent – I understand the point of this post – that a lot of people don't know they are using RSS when they are. However, we still have a hurdle to overcome especially in the workplace when people say they can't follow multiple information streams. They can, if we deploy RSS readers. Good information to have.
Cancer blogs become part of treatment – The Boston Globe
October 27th, 2008 | Popularity: 9% 0 comments | Leave a reply- Cancer blogs become part of treatment – The Boston Globe – While there hasn't been much research done on the relatively recent phenomenon, patients attest to its many benefits. And two Ohio State University researchers, conducting one of the first studies on cancer patient blogs, said their preliminary findings suggest that online journals indeed help.
"It's definitely not hurting these folks . . . it's a good means to express yourself," said one of the researchers, Jennifer Moreland, who is earning a master's of health communication. "These folks will look back over the last few years and say: 'Look at what I've come through. Hopefully, someone else can read this and survive as well.' "
ABC News: Getting Organized With Online Medical Records
October 27th, 2008 | Popularity: 9% 0 comments | Leave a reply- ABC News: Getting Organized With Online Medical Records – Comment from the discussion below the article: "Medical records on line – cool…..how about getting your medical records from your PCP….I moved from SC to NH – I called my doc in SC requesting that my records be sent to me – the answer was – NO CAN DO – we can only release them to your new PCP."
Voxiva: The Power of the Internet, The Reach of the Phone
October 27th, 2008 | Popularity: 11% 0 comments | Leave a reply- Voxiva: The Power of the Internet, The Reach of the Phone – Demo'd at Health 2.0, impressive use of mobile to do things like HRA
.::. ISIS – Internet Sexuality Information Services .::.
October 27th, 2008 | Popularity: 11% 0 comments | Leave a reply- .::. ISIS – Internet Sexuality Information Services .::. – Demo'd at Health 2.0, using mobile phones for health education and prevention of disease
Metro press release: Riders' Advisory Council seeks new members
October 27th, 2008 | Popularity: 7% 0 comments | Leave a reply- Metro press release: Riders’ Advisory Council seeks new members – Other industries provide great examples for us in health care to look at.
Visitor count for major social networking sites – are health portals far behind?
October 27th, 2008 | Popularity: 16% 0 comments | Leave a reply- Visitor count for major social networking sites – are health portals far behind? – Monthly user visits for the major web sites. kp.org, which sees on average 122,000 member visits a day, is not quite Facebook traffic'd (it's about a tenth of the size), but it is greater than Twitter. Impressive.
Now Reading: Practice-Linked Online Personal Health Records for Type 2 Diabetes Mellitus: A Randomized Controlled Trial
October 27th, 2008 | Popularity: 23% 0 comments | Leave a reply
A news article that quoted my response to this article was titled “Mixed Results for Personal Health Record System” which is true for the PHR being discussed here, but just for this one. For right now. The team putting together this PHR is a great team that will get great results with greater patient adoption.
Why do I say that? Well, despite the statement early in the article that “To date, there have been no large-scale studies of interventions that integrate PHRs directly with the electronic medical records (EMRs) used by patients’ own primary care physicians,” there actually have been.
There was a really good one in fact, performed at Group Health Cooperative in Seattle, WA (my review of that one is here), with great results.
The other issue that worked against the study team is patient adoption of their PHR system. This is not an artifact of PHRs in general, because other organizations, notably Kaiser Permanente and Group Health Cooperative have been seeing “hockey stick” slopes of adoption for their PHRs (see a picture of this here). Because there weren’t enough patients signed up for the Partners PHR (only 244 patients in the study, out of 6553 possible), they could not detect meaningful differences, so we don’t know if there were any real changes following the intervention or whether there is just random variation. I was informed last week, that Group Health Cooperative just passed the 50 % mark for adoption of its personal health record by the adults served in its Western Washington service area. In Eastern Washington, they are not far behind, with 42 % adoption. That’s transformational in terms of care processes.
So the next question is “why is Partners’ PHR adoption low?” It’s a great system supported by a great team, and the patients that enjoy using Group Health and Kaiser Permanente’s PHRs are really not that different in terms of the conditions they manage. The key may be in looking at the environment that most of health care still operates in. This photograph that I took recently illustrates that.
Don’t count the personal health record out just yet. There are a lot of really dedicated physicians and other experts creating great systems who will do great things when our health care system supports the therapeutic potential of their work as much as it does that of the imaging suite. Fortunately in 2008, we now have evidence that we can get great results by involving patients in the use of health information technology to improve their health.
