Bronnie Ware is an Australian nurse who spent several years working in palliative care, caring for patients in the last 12 weeks of their lives. Ware writes of the phenomenal clarity of vision that people gain at the end of their lives, and how we might learn from their wisdom. “When questioned about any regrets they had or anything they would do differently,” she says, “common themes surfaced again and again.” She recorded their dying epiphanies in a book, Five Regrets of the Dying.
It gets better.
This is a 2015 update from Author Daniel Effron at London Business School (@lbs) – and yet another reminder that the business profession has done as much if not more work in the area of behavioral health as the medical profession.
Continuing from the previous post on this topic (Just Read: Moral Self-Licensing – a continual challenge to eliminating bias in health care), this update adds more information about human motivation.
I’m framing this post through the perspective of bias, but the principles apply to health behavior, consumer behavior, etc….
Earlier in my career, I remember a colleague saying to me, in a challenge to observed, biased behavior, “this is organization x, those things don’t happen here.” He said it with a dismissive chuckle. And yet, it did happen…
I have been intensely interested in the concept of “Illusion of Objectivity” especially in health care, and so have done a deep literature review, which brought me to this paper and the concept of moral self-license…
In some of the work I do, and the work I am doing now, it is a continual source of marvel that some of the most important scholars in a field (you name it) do not have an identity in social media (Do physicians tweet about environmental stewardship in health care?). I give presentations and talks to them about this…and some of them invite me to give them presentations and talks about this (oh, like this one: Dialogue about #hcsm at the 2013 #AAMCJtMtg – Academic Medicine and Social Media).
In this particular space, I think it’s even more critical because from my perspective, even as a physician, it’s not possible to understand the meaning of a published paper without asking questions.
I was recently contacted by Jennifer Linney, the publisher of the book POTUS Tweets, about using my photographs to illustrate the moments of history catalogued in the book.
President Barack Obama was the first sitting U.S. president to tweet from the @POTUS Twitter handle, and he did so from May 18, 2015 to January 20, 2017. That Twitter handle will pass from president to president as terms end and terms begin, and the National Archives and Records Administration has preserved President Obama’s tweets in electronic format only, under a new Twitter handle: @POTUS44
Old-fashioned paper-and-ink girl that I am, I’ve compiled a book of those tweets.